The Practice of Advertising
Material type:
TextSeries: Marketing series (London, England)Publication details: Oxford: Butterworth-Heinemann, 1995.Edition: 4th edDescription: xxii, 287 p. : ill. ; 24 cmISBN: - 0750622393
- 659.1 20
- HF5823 .P69 1995
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"Published on behalf of the Chartered Institute of Marketing.
Includes bibliographical references and index.
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