The Practice of Advertising (Record no. 28)

MARC details
000 -LEADER
fixed length control field 01162cam a2200337 a 4500
001 - CONTROL NUMBER
control field 1154594
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240806125252.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 950824s1995 enka b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 95195705
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0750622393
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .P69 1995
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 20
245 04 - TITLE STATEMENT
Title The Practice of Advertising
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxford:
Name of publisher, distributor, etc. Butterworth-Heinemann,
Date of publication, distribution, etc. 1995.
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 287 p. :
Other physical details ill. ;
Dimensions 24 cm.
490 1# - SERIES STATEMENT
Series statement The Marketing series
500 ## - GENERAL NOTE
General note "Published on behalf of the Chartered Institute of Marketing.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hart, Norman A.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Chartered Institute of Marketing.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Marketing series (London, England)
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/description/els032/95195705.html">http://www.loc.gov/catdir/description/els032/95195705.html</a>
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/els032/95195705.html">http://www.loc.gov/catdir/toc/els032/95195705.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 3
e ncip
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Date last seen Accession number Total Checkouts Full call number Barcode Copy number Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired
29.11.2024 006890-4912   HF5823/PRA 0000000163 C3 29.11.2024 Books   Library of Congress Classification       Institute of Film and Television Campus Institute of Film and Television Campus Reference 29.11.2024
10.01.2020 000001   HF 5823/ADV 1337818402474 C1 10.01.2020 Books   Library of Congress Classification       Ringway Campus Library Ringway Campus Library Main Shelve 10.01.2020
25.01.2020 000002   HF 5823/ADV 1337818402405 C2 10.01.2020 Books   Library of Congress Classification       Ringway Campus Library Ringway Campus Library Main Shelve 10.01.2020