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The Practice of Advertising

The Practice of Advertising - 4th ed. - Oxford: Butterworth-Heinemann, 1995. - xxii, 287 p. : ill. ; 24 cm. - The Marketing series . - Marketing series (London, England) .

"Published on behalf of the Chartered Institute of Marketing.

Includes bibliographical references and index.

ISBN: 0750622393

LCCN: 95195705

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5823 / .P69 1995

Dewey Class. No.: 659.1

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