Sales promotion : (Record no. 11471)

MARC details
000 -LEADER
fixed length control field 01107cam a2200313 a 4500
001 - CONTROL NUMBER
control field 13375874
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250605140410.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 031016s2002 enka b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2003279360
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA2-W4575
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocm50100979
040 ## - CATALOGING SOURCE
Original cataloging agency UKM
Transcribing agency LOC
Modifying agency OCLCQ
-- DLC
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5438.5/CUM
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Cummins, Julian.
245 10 - TITLE STATEMENT
Title Sales promotion :
Remainder of title How to create, implement and integrate campaigns that really work
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. Kogan Page,
Date of publication, distribution, etc. 1998.
300 ## - PHYSICAL DESCRIPTION
Extent vii, 268 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 261-268) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0715/2003279360-d.html">http://www.loc.gov/catdir/enhancements/fy0715/2003279360-d.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0915/2003279360-b.html">http://www.loc.gov/catdir/enhancements/fy0915/2003279360-b.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c copycat
d 2
e ncip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Date last seen Accession number Total Checkouts Full call number Barcode Copy number Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition
05.06.2025 003917   HF 5438.5/CUM 1437526754985 C1 05.06.2025 Books   Library of Congress Classification       Institute of Journalism - Dzorwulu Campus Institute of Journalism - Dzorwulu Campus Main Shelve 05.06.2025 Donation