Sales promotion : How to create, implement and integrate campaigns that really work
Cummins, Julian.
Sales promotion : How to create, implement and integrate campaigns that really work - 2nd ed. - London : Kogan Page, 1998. - vii, 268 p. : ill. ; 24 cm.
Includes bibliographical references (p. 261-268) and index.
2003279360
GBA2-W4575
Sales promotion.
Marketing.
HF 5438.5/CUM
Sales promotion : How to create, implement and integrate campaigns that really work - 2nd ed. - London : Kogan Page, 1998. - vii, 268 p. : ill. ; 24 cm.
Includes bibliographical references (p. 261-268) and index.
2003279360
GBA2-W4575
Sales promotion.
Marketing.
HF 5438.5/CUM