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|---|---|---|---|
| 001 | 13375874 | ||
| 003 | OSt | ||
| 005 | 20250605140410.0 | ||
| 008 | 031016s2002 enka b 001 0 eng d | ||
| 010 | _a 2003279360 | ||
| 015 | _aGBA2-W4575 | ||
| 035 | _a(OCoLC)ocm50100979 | ||
| 040 |
_aUKM _cLOC _dOCLCQ _dDLC |
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| 042 | _alccopycat | ||
| 050 | 0 | 0 | _aHF 5438.5/CUM |
| 100 | 1 | _aCummins, Julian. | |
| 245 | 1 | 0 |
_aSales promotion : _bHow to create, implement and integrate campaigns that really work |
| 250 | _a2nd ed. | ||
| 260 |
_aLondon : _bKogan Page, _c1998. |
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| 300 |
_avii, 268 p. : _bill. ; _c24 cm. |
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| 504 | _aIncludes bibliographical references (p. 261-268) and index. | ||
| 650 | 0 | _aSales promotion. | |
| 650 | 0 | _aMarketing. | |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0715/2003279360-d.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0915/2003279360-b.html |
| 906 |
_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBK |
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| 999 |
_c11471 _d11471 |
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