000 00813cam a22002774a 4500
001 12373771
003 OSt
005 20230314173942.0
008 010409s2001 nyua 001 0 eng
010 _a 2001022859
020 _a0814471013
040 _cLOC
042 _apcc
050 0 0 _aHF5415
100 1 _aLuther, William M.
245 1 4 _aThe Marketing Plan :
_bHow to Prepare and Implement It
250 _a3rd ed.
260 _aNew York :
_bAMACOM,
_c2001.
300 _axviii, 318 p. :
_bill. ;
_c23 cm.
500 _aIncludes index.
650 _aMarketing
650 _aMarketing Plan
906 _a7
_bcbc
_corignew
_d1
_eocip
_f20
_gy-gencatlg
942 _2lcc
_cBK
_02
999 _c11160
_d11160