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1.
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The Media Handbook: A Complete Guide To Advertising Media Selection, Planning, Research, And Buying by
Edition: 3rd
Material type: Text Text
Publication details: Mahwah, I E A ( Lawrence Erlbaum Associates): 2007
Availability: Items available for loan: Ringway Campus Library (1)Location, call number: Reference HF 5826.5/KAT.

2.
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Advertising Media Planning by
Edition: 6th/ 2002
Material type: Text Text
Publication details: Mcgraw - Hill/ Chicago
Availability: Items available for loan: Ringway Campus Library (1)Location, call number: Reference HF 5826/SIS.

3.
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Advertising Campaign Planning Developing An Advertising- Based Marketing Plan by
Edition: 4th/ 2010
Material type: Text Text
Publication details: Copy Workshop/ Chicago
Availability: Items available for loan: Ringway Campus Library (3)Location, call number: Reference HF 5837/AVE, ...

4.
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Media planning workbook : With discussions and problems by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, IL : NTC Business Books, c1996
Availability: Items available for loan: Ringway Campus Library (1)Location, call number: Reference HF 5826.5/GOO.

5.
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The Media Handbook : A Complete Guide to Advertising Media Selection, Planning, Research, and Buying by
Edition: Seventh edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: New York, NY : Routledge, 2019
Availability: Items available for loan: Ringway Campus Library (6)Location, call number: Reference HF 5826.5/KAT, ...

6.
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Advertising Media Planning by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2010
Availability: Items available for loan: Ringway Campus Library (5)Location, call number: Reference HF 5826.5/ SIS, ...