Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, University of South Carolina, J. Craig Andrews, Marquette University.
Material type:
TextPublication details: Mason, Ohio : South-Western Cengage Learning, ©2013.Edition: 9th ed. International EditionDescription: xxii, 729 pages : illustrations (some color) ; 29 cmContent type: - text
- unmediated
- volume
- 9781133191421
- 1133191428
- 658.8/2 22
- HF 5415.123/ SHI .S54 2013
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Dzorwulu Campus Library Graduate Reference | HF 5415.123/ SHI (Browse shelf(Opens below)) | C1 | Available | 1437526717379 | ||
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Dzorwulu Campus Library Main Shelve | HF 5415.123/ SHI (Browse shelf(Opens below)) | C2 | Available | 1437526717416 | ||
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Dzorwulu Campus Library Main Shelve | HF 5415.123/ SHI (Browse shelf(Opens below)) | C3 | Available | 1437526717447 | ||
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Dzorwulu Campus Library Main Shelve | HF 5415.123/ SHI (Browse shelf(Opens below)) | C4 | Available | 1437526717454 | ||
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Ringway Campus Library Reference | HF 5415.123/ SHI (Browse shelf(Opens below)) | C5 | Available | 1437526717386 | ||
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Ringway Campus Library Main Shelve | HF 5415.123/ SHI (Browse shelf(Opens below)) | C7 | Available | 1437526717522 | ||
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Ringway Campus Library Main Shelve | HF 5415.123/ SHI (Browse shelf(Opens below)) | C6 | Available | 1437526717430 |
Previous ed. published in 2010.
Includes bibliographical references and index.
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