Altheide, David L. <br/><br/>
Qualitative Media Analysis:  Qualitative Research Methods Series 38 

 - Thousand Oaks,  Sage Publications:  1996 
<br/><br/><label>ISBN: </label>076190199X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass Media- Reseach- Methodology