Belch, George E. <br/><br/>
Advertising And Promotion:  An Integrated Marketing Communications Perspective 

 - 8th 
 - Boston,  Mc Graw - Hill:  2009 
<br/><br/><label>ISBN: </label>9780071284400 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Sales Promotion