The Practice of Advertising  

 - 4th ed. 
 - Oxford:  Butterworth-Heinemann,  1995. 
 - xxii, 287 p. :  ill. ;  24 cm. 
 - The Marketing series .
 - Marketing series (London, England) .
<br/><br/> "Published on behalf of the Chartered Institute of Marketing. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0750622393 
<br/><br/><label>LCCN: </label>95195705  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5823  / .P69 1995 
<br/><br/><label>Dewey Class. No.: </label>659.1