TY  - GEN
AU  - Jensen, Klaus Bruhn 
TI  - A Handbook of Media and Communication: Research Qualitative and Quantitative Methodologies
SN  - 9781136597640.
KW  - Media & Film Studies
KW  - Media & Communications
KW  - Methodologies
N1  - A Handbook of Media and Communication Research presents qualitative as well as quantitative approaches to the study of media and communication, integrating perspectives from both the social sciences and the humanities. Taking methodology as a strategic level of analysis that joins practical concerns with theoretical issues, the Handbook offers a comprehensive and in-depth review of the field and a set of guidelines for how to think about, plan, and carry out media and communication studies in different social and cultural contexts
ER  -