TY  - GEN
AU  - Morse, Stephen
TI  - Successful product management: A  guide to strategy, planning and development
SN  - 0749427027
AV  - HD 69/MOR 
PY  - 1998///
CY  - London
PB  - Kogan Page Limited
KW  - Product management
KW  - planning and development
ER  -