TY  - BOOK
AU  - Cummins,Julian
TI  - Sales promotion: How to create, implement and integrate campaigns that really work 
AV  - HF 5438.5/CUM 
PY  - 1998///
CY  - London
PB  - Kogan Page
KW  - Sales promotion
KW  - Marketing
N1  - Includes bibliographical references (p. 261-268) and index
UR  - http://www.loc.gov/catdir/enhancements/fy0715/2003279360-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0915/2003279360-b.html
ER  -