Cummins, Julian. <br/><br/>
Sales promotion :  How to create, implement and integrate campaigns that really work  

 - 2nd ed. 
 - London :  Kogan Page,  1998. 
 - vii, 268 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 261-268) and index. 
<br/><br/><label>LCCN: </label>2003279360 
<br/><br/><label>Nat. Bib. No.: </label>GBA2-W4575 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5438.5/CUM