TY  - BOOK
AU  - Van Belleghem,Steven
TI  - The conversation manager: The power of the modern consumer, the end of the traditional advertiser 
SN  - 9780749466596 (pbk.)
AV  - HF 5415/VAN 
PY  - 2012///
CY  - London, Philadelphia
PB  - Kogan Page
KW  - Marketing
KW  - Social aspects
KW  - Internet marketing
KW  - Customer relations
KW  - Social media
KW  - Management
N1  - Includes bibliographical references (p. [196]-203) and index
ER  -