Van Belleghem, Steven. <br/><br/>
The conversation manager :  The power of the modern consumer, the end of the traditional advertiser  

 - London ;  Philadelphia :  Kogan Page,  2012. 
 - x, 212 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [196]-203) and index. 
<br/><br/><label>ISBN: </label>9780749466596 (pbk.) 
<br/><br/><label>LCCN: </label>2012003188 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Social aspects.<br/>Internet marketing--Social aspects.<br/>Customer relations.<br/>Social media.<br/>Management--Social aspects.
<br/><br/><label>LC Class. No.: </label>HF 5415/VAN