TY  - BOOK
TI  - Media management: a casebook approach. / 
T2  - LEA's communication series
SN  - 9780805861976 (pbk.)  
AV  - P 96/ SYL 
PY  - 2012///.
CY  - New York
PB  - Routledge
KW  - Mass media
KW  -  Management
KW  -  Case studies.
KW  - Management.
N1  - Includes bibliographical references and indexes
ER  -