TY  - BOOK
AU  - Czinkota,Michael R.
AU  - Ronkainen,Ilkka A.
TI  - Principles of International Marketing 
SN  - 9781439041376
PY  - 2010///
CY  - Canada : 
PB  - South-Western Cengage Learning, 
KW  - Exportaciones-
KW  - Marketing
KW  - Marketing internacional
N1  - International edition
ER  -