Perreault, William D. <br/><br/>
Basic Marketing :  A Marketing Strategy Planning Approach  

 - 17th ed. 
 - Boston :  McGraw-Hill Irwin,  c2009. 
 - xxxvii, 758 [34] p. :  col. ill. ;  29 cm. 
<br/><br/> Includes indexes. 
<br/><br/><label>ISBN: </label>97800712281041 (alk. paper) 
<br/><br/><label>LCCN: </label>2008034958 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13/ PER  / .M369 2009 
<br/><br/><label>Dewey Class. No.: </label>658.8