Integrated Marketing Communications in Advertising and Promotion

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Material type: Text

TextPublication details: United States ; United Kingdom : South-Western/Cengage Learning, 2010. Edition: 8th ed., International edDescription: xx, 668 p. : col. ill. ; 28 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Dzorwulu Campus Library Main Shelve	HF 5415.123/ SHI (Browse shelf(Opens below))	C1	Available	1437526731467
Books	Dzorwulu Campus Library Main Shelve	HF 5415.123/ SHI (Browse shelf(Opens below))	C2	Available	1437526731474
Books	Dzorwulu Campus Library Main Shelve	HF 5415.123/ SHI (Browse shelf(Opens below))	C3	Available	1437526731481

Previous ed.: Thomson South-Western, 2007.

Includes index.

Formerly CIP. Uk

Direct marketing.

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