Contemporary Advertising and Integrated Marketing Communications.

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Material type: Text

TextPublication details: Boston : McGraw-Hill Irwin, c2013.Edition: 14th ed; African EditionDescription: vi, 742 p. : ill. ; 28 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Dzorwulu Campus Library Main Shelve	HF 5821/ ARE (Browse shelf(Opens below))	C1	Available	1437526745372

Prev. ed. has title: Contemporary advertising.

Includes index.

soa 09/12/2014.

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