Contemporary Advertising and Integrated Marketing Communications.
Material type: TextPublication details: New York: McGraw-Hill Irwin, c2011.Edition: 13th edDescription: xl, 774 p. : col. ill. ; 28 cmISBN:- 9780071220606
- 9780071220606 (alk. paper)
- 659.1 22
Item type | Current library | Call number | Copy number | Status | Barcode | |
---|---|---|---|---|---|---|
Books | Dzorwulu Campus Library Main Shelve | HF 5821/ ARE (Browse shelf(Opens below)) | C1 | Available | 1437526745822 | |
Books | Dzorwulu Campus Library Main Shelve | HF 5821/ ARE (Browse shelf(Opens below)) | C2 | Available | 1437526731764 |
Prev. ed. has title: Contemporary advertising.
Includes index.
soa 09/12/2014.
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