Advertising and Promotion : An Integrated Marketing Communications Perspective

By:

Belch, George E. (George Edward), 1951- [author.]

Contributor(s):

Belch, Michael A [author.]

Material type: Text

TextPublisher: New York : McGraw-Hill Education, 2021Edition: 12eDescription: 1 online resourceContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781260796452

ISSN:

9781260570991

Subject(s):

Additional physical formats: Print version:: Advertising and promotionDDC classification:

659.1 23

LOC classification:

HF5823

Summary: "THE CHANGING WORLD OF ADVERTISING AND PROMOTION Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, market political candidates, and deal with societal problems such as alcohol and drug abuse. Consumers are finding it increasingly difficult to avoid the efforts of marketers, who are constantly searching for new ways to communicate with them"-- Provided by publisher.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Ringway Campus Library Reference	HF 5823/BEL (Browse shelf(Opens below))	C1	Available	1437526705185
Books	Ringway Campus Library Graduate Reference	HF 5823/BEL (Browse shelf(Opens below))	C2	Available	1437526704744
Books	Dzorwulu Campus Library Reference	HF 5823/BEL (Browse shelf(Opens below))	C3	Available	1437526704645
Books	Dzorwulu Campus Library Reference	HF 5823/BEL (Browse shelf(Opens below))	C4	Available	1437526705178

Revised edition of the authors' Advertising and promotion, [2018]

Includes index.

"THE CHANGING WORLD OF ADVERTISING AND PROMOTION Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, market political candidates, and deal with societal problems such as alcohol and drug abuse. Consumers are finding it increasingly difficult to avoid the efforts of marketers, who are constantly searching for new ways to communicate with them"-- Provided by publisher.

Ages 18+ McGraw-Hill Education

Description based on print version record and CIP data provided by publisher; resource not viewed.

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