The future of advertising: (Record no. 304)

MARC details
000 -LEADER
fixed length control field 00484nam a2200169Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240823131156.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200110s9999||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071403159
040 ## - CATALOGING SOURCE
Transcribing agency LOC
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cappo, Joe
245 #4 - TITLE STATEMENT
Title The future of advertising:
Remainder of title New media, New client, New consumers in the Post - Television Age
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Mcgraw - Hill:
Place of publication, distribution, etc. Chicago,
Date of publication, distribution, etc. 2004
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
General subdivision Advertising - United States
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Inventory number Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Ringway Campus Library Ringway Campus Library Main Shelve 10.01.2020 000043   HF5821/CAP 1337818402535 10.01.2020 C1 10.01.2020 Books