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The Media Handbook: A Complete Guide To Advertising Media Selection, Planning, Research, And Buying

Katz, Helen

The Media Handbook: A Complete Guide To Advertising Media Selection, Planning, Research, And Buying - 3rd - Mahwah, I E A ( Lawrence Erlbaum Associates): 2007

ISBN: 0805857184

Subjects--Topical Terms:
Advertising Media Planning--Mass Media And Business

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