Advertising And Promotion: An Integrated Marketing Communications Perspective
Belch, George E.
Advertising And Promotion: An Integrated Marketing Communications Perspective - 8th - Boston, Mc Graw - Hill: 2009
9780071284400
Advertising--Sales Promotion
Advertising And Promotion: An Integrated Marketing Communications Perspective - 8th - Boston, Mc Graw - Hill: 2009
9780071284400
Advertising--Sales Promotion