The conversation manager : The power of the modern consumer, the end of the traditional advertiser
Van Belleghem, Steven.
The conversation manager : The power of the modern consumer, the end of the traditional advertiser - London ; Philadelphia : Kogan Page, 2012. - x, 212 p. : ill. ; 24 cm.
Includes bibliographical references (p. [196]-203) and index.
9780749466596 (pbk.)
2012003188
Marketing--Social aspects.
Internet marketing--Social aspects.
Customer relations.
Social media.
Management--Social aspects.
HF 5415/VAN
The conversation manager : The power of the modern consumer, the end of the traditional advertiser - London ; Philadelphia : Kogan Page, 2012. - x, 212 p. : ill. ; 24 cm.
Includes bibliographical references (p. [196]-203) and index.
9780749466596 (pbk.)
2012003188
Marketing--Social aspects.
Internet marketing--Social aspects.
Customer relations.
Social media.
Management--Social aspects.
HF 5415/VAN