Media management : a casebook approach. /
Media management : a casebook approach. /
by George Sylvie .... [et al.].
- 4. ed.
- New York: Routledge, 2012.
- xi, 414 s. : ill. ; 23 cm.
- LEA's communication series. .
Includes bibliographical references and indexes.
9780805861976 (pbk.)
Mass media -- Management -- Case studies.
Mass media --Management.
P 96/ SYL
Includes bibliographical references and indexes.
9780805861976 (pbk.)
Mass media -- Management -- Case studies.
Mass media --Management.
P 96/ SYL