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Strategic Planning for Public Relations

Smith, Ronald D., 1948-

Strategic Planning for Public Relations - 5th edition. - xxxiv, 540 pages ; 24 cm

Includes bibliographical references (pages 508-519) and index.

ISBN: 9781138282056 (hardback) 9781138282063 (pbk.) 9781315270876 (ebook)

LCCN: 2016035216

Subjects--Topical Terms:
Public relations.
Strategic planning.

LC Class. No.: HM1221 / .S77 2017

Dewey Class. No.: 659.2

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