A Handbook of Media and Communication: Research Qualitative and Quantitative Methodologies
Description: Ebook, 434 pISBN:- 9781136597640.
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Electronic Books
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Institute of Journalism - Dzorwulu Campus | Online (Browse shelf(Opens below)) | Link to resource | Available |
A Handbook of Media and Communication Research presents qualitative as well as quantitative approaches to the study of media and communication, integrating perspectives from both the social sciences and the humanities. Taking methodology as a strategic level of analysis that joins practical concerns with theoretical issues, the Handbook offers a comprehensive and in-depth review of the field and a set of guidelines for how to think about, plan, and carry out media and communication studies in different social and cultural contexts.
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